行业洞察

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Looking beyond NPS: Three steps to build customer loyalty

by David Mayer

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The rise of brand partnership in physical retail

by David Mayer

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How reputational risk is a strategic risk

by David Mayer

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What healthcare’s Go-to-Brands have in common

by Allen Gove, David Pianin and Howard Lapsley

感官视角

找到品牌调性

感官视角

Brand Aperture™

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The world’s changed, have you?

by David Mayer

感官视角

首选品牌

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The rise of clickbait brands

by David Stein & Dan Clay

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A leader’s handbook to brand-led M&A success

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品牌进化发展

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Linking your marketing technology with your brand strategy

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Five trends the next generation of CMOs need to master

by David Mayer & John Marshall

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美丽的场外体验

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Why we’re all doing digital wrong

by Cory Cruser

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The new CMO agenda

by John Marshall

感官视角

Enter the Catalyst

感官视角

缺失的乘数

感官视角

创新体验

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要数字化更要拟人化

作者：John Marshall 和 Dan Clay

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A strong brand culture starts with the CMO

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Getting the most out of design thinking

作者：Rick Wise

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Getting more personal in a less personal world

by John Marshall

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Investing in emotional bonds to find the missing multiplier

by Simon Glynn