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Stronger brand messaging, stronger patient trust

by Rose Baki, Roxanne Taylor, and Howard Lapsley

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是时候更新你们品牌的标识了吗？

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Lippincott Icons — 75 years in the making

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How brands can use research to hone a design or logo

Brendán Murphy & Rodney Abbot

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What we see when we see Google design

by Connie Birdsall

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星巴克的标识拥有一个不为人知的秘密

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Hidden assets can increase relevance and fuel growth

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AIGA Women Lead’s interview with Heather Stern

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品牌术的情商

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Let’s Talk

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为何由设计引领的企业生意做得更好

作者：Lee Coomber

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设计创作

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Branding once meant logos. Today, it means A.I.

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Move over product design, UX is the future

作者：Rick Wise

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Brand voice in the on-demand age

by Brendán Murphy

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Getting the most out of design thinking

作者：Rick Wise

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How great, simple design makes you bond with a brand

作者：Lee Coomber

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What makes the best logos so good

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Why design is becoming more important to business than ever before

by Connie Birdsall

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How branding and visual language has to adapt in a digital age

作者：Lee Coomber

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The new age of identity design

by Connie Birdsall

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More than meets the eye: The changing role of color in branding

by Brendán Murphy

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The fonts that will make your brand trustworthy