New York, New York (2023年4月12日) – Lippincott, the global creative consultancy behind some of the world’s most iconic brands, has announced today the appointment of Brendán Murphy to the role of Executive Global Creative Director. With over 30 years of experience leading design programs for brands across industries and around the world, Murphy’s ascension to the role of Global Creative Director marks a new chapter in an already incredible career.
A native of Dublin, Ireland, Murphy’s brand work is a staple of everyday consumer life. He’s led visual and verbal identity programs for brands such as Aer Lingus, BD, DuPont, NYC Pride, Liberty Mutual, Morgan Stanley, Memorial Sloan Kettering, Samsung, Toys “R” Us and more. As a vital part of the fabric at Lippincott for over two decades, he’s been a mentor to cross-disciplinary teams, a trusted advisor to clients at critical moments of transformation and an innovator, helping expand the firm’s capabilities into brand voice, brand campaigns and beyond. An immigrant himself, Murphy is a fervent champion for inclusion and diversity; along with leading Lippincott’s partnership with NYC Pride, he designed the globally adopted universal access symbol for the sight, hearing and physically impaired.
“Brendán’s an incredible designer, storyteller, and mentor, partnering with our clients to create compelling, emotionally resonant brand programs,” said Rick Wise, CEO. “What it means to be a brand today is evolving, and I couldn’t imagine a better leader to take the reins of our design program and help clients navigate our changing world.”
Murphy’s appointment coincides with key shifts in the world of brand identity. As the worlds of brand, culture, and marketing grow ever closer, there’s an evolving need for brands to be more creative, dynamic, diverse, and rooted in truth. As Global Creative Director, Murphy’s remit will be to work across Lippincott’s global teams to create breakthrough brand programs and empower clients to execute on them in a world of hyper-proliferation and immediacy.
“Lippincott is an incredible culture of creativity rooted in smart business strategy,” said Murphy. “It’s a wonderful community that teaches, pushes, and supports one another and our clients to stay ambitious and bold. I look forward to working with our teams, and clients, to build the next generation of talent and brands.”
Outside of work, Brendan has a passion for writing and illustration. He’s the author and illustrator of Ready for School, Murphy?, a children’s book published by Disney.
Lippincott is a global creative consultancy. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. 自1943年成为行业领先者以来，我们与企业共同创造了许多世界知名的品牌及体验。To help our clients grow, we focus on six primary areas: brand, innovation, design, experience, marketing and activation. 从可口可乐到三星，从星巴克到达美航空，我们一直致力于帮助客户发展品牌，并为其消费者的生活创造价值。作为奥玮咨询的品牌及创新专家，我们融合行业、风险及运营方面的专业特长提供终端对终端解决方案。一起携手，我们为客户未来的繁荣创造新的可能。