Senior Associate, Brand Strategy
Hannah combines creative problem-solving with analytical rigor to unearth new marketing and customer strategy insight for clients.
When she’s not helping clients think differently about their brand, you can find Hannah exploring the menu at the latest hot spot on her Resy Hit List.
- For you, what makes Lippincott a special place to work?
From graphic design to data science, management consulting to product strategy, we have such a mix of different backgrounds and expertise. At Lippincott, you’re constantly learning from the people around you, expanding how you think and the ways you work.
- Being a Lippincott’er means….?
Being thoughtful—in how we approach client problems, in how we think about our own development and in how we treat each other.
- If you weren't in this profession, what would you be?
A travel planner or a restaurant critic—I love researching new places, and I’m constantly on Resy booking reservations around the city!
- What's your favorite place you've traveled to?
Rincón, which is on the west coast of Puerto Rico. It’s a big surfing spot with beautiful hidden beaches, incredible snorkeling (we swam with turtles!) and a relaxed way of life that puts things into perspective.
- When did you decide you wanted to be in this business? 为什么？
After working in management consulting at BCG and product marketing at Away, I was looking for a role that felt like a middle ground between the two. That’s when I discovered Lippincott and brand consulting—the rest is history!
- What did school actually teach you?
It taught me to communicate effectively—to lead with the overarching message that people need to know, support it with clear and relevant evidence and drive to a compelling ‘so what’.
B.A. English, Minor in Consumer Psychology, University of Pennsylvania
Associate, Boston Consulting Group
Associate Product Marketing Manager, Away