For a new brand to stand out and drive consideration, its name must work harder than ever before.
And with close to 56 million active trademark filings globally and counting, the task of finding one is equally challenging. Time and again, we encounter companies struggling to find a legally viable name, let alone one that creates differentiation and “breaks through the noise.”
Lippincott’s talented and relentless brand naming team can help you find an inspiring and memorable brand name. Whether it’s for a company, product, or service, we have the focused energy to name your future.
Our experience is extensive and spans:
- Name creation: Deep expertise in how to think about naming, and how to create the strongest names that will accelerate business and brand strategy
- Naming architecture and systems: Applying systems thinking to ensure names work cohesively across a portfolio to deliver more intuitive and immersive experiences
Naming strategy and guidelines: Understanding the principles that underpin name decisions to ecosystems to create strategy-aligned names on an ongoing basis – from descriptive features and benefits, to brand extensions and new corporate, product and platform names