行业洞察

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Lessons we learned rebranding NYC Pride

by Brendán Murphy

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Loyalty lives – but only if your brand does these two things

by David Pianin & David Stein

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12 brand trends to watch in 2023

感官视角

Make Climate Meaningful

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Q&A: An agile approach to brand architecture

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Here’s how to retain employees during the ‘Great Resignation’

by David Mayer & Kate Bravery

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The rise of brand partnership in physical retail

by David Mayer

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How reputational risk is a strategic risk

by David Mayer

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The science of storytelling: Brand voice and the COVID-19 vaccine

by Lizzie Harris & Alex Marcus

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Brand Aperture™

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Q&A: David Mayer discusses the impact of COVID-19 on private label brands

by David Mayer

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For wealth asset managers, brand can be a source of resilience

by Michael D’Esopo & David Mayer

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Supporting your customers through the coronavirus crisis

by Simon Glynn & Rick Wise

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首选品牌

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品牌是黑暗里的一盏灯

Simon Glynn & David Mayer

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Shouldn’t entertainment brand names be… entertaining?

by Jake Hancock

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Four keys to onboarding excellence

作者：Dan Clay

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As customers begin to shop through voice assistants, what can brands do to stand out?

by David Mayer & Nick Harrison

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为了寻求创新：寻觅对的空白区

Taddy Hall & William Zheng

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Find your power as a B2B2C brand

by Liz Greene & Vincent Parisse

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The rise of clickbait brands

by David Stein & Dan Clay

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Brexit and the EU’s branding problem

作者：Lee Coomber

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How conversational commerce will change the world of retail

by David Mayer

感官视角

重新发明还是巩固加强？