行业洞察

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Looking beyond NPS: Three steps to build customer loyalty

by David Mayer

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Loyalty lives – but only if your brand does these two things

by David Pianin & David Stein

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12 brand trends to watch in 2023

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Five critical ways CMOs and CHROs can work together

by Shelby Hawker

感官视角

Make Climate Meaningful

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A podcast that goes inside the brands shaping our world

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Fostering innovation
in a hybrid work environment

作者：Rick Wise

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Rethinking a company’s soul

by Rose Baki & Simon Glynn

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The trends that will dominate 2022

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Engaging consumers on climate by turning interest into value

by Simon Glynn & Alex Paine

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Q&A: An agile approach to brand architecture

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Here’s how to retain employees during the ‘Great Resignation’

by David Mayer & Kate Bravery

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How to successfully fill the shoes of a larger-than-life founder

by Brendán Murphy

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How Go-to Brands integrate brand and innovation to unlock 5x the growth

by Taddy Hall & David Mayer

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How the pandemic provides unique opportunities for new leadership in travel

by David Mayer

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The Agile Masterbrand

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The rise of brand partnership in physical retail

by David Mayer

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The power of physical experiences to connect with customers

by Fabian Diaz & Clemens Schrenk

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How reputational risk is a strategic risk

by David Mayer

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The science of storytelling: Brand voice and the COVID-19 vaccine

by Lizzie Harris & Alex Marcus

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What healthcare’s Go-to-Brands have in common

by Allen Gove, David Pianin and Howard Lapsley

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Stronger brand messaging, stronger patient trust

by Rose Baki, Roxanne Taylor, and Howard Lapsley

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