行业洞察

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12 brand trends to watch in 2023

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Fostering innovation
in a hybrid work environment

作者：Rick Wise

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The trends that will dominate 2022

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How to successfully fill the shoes of a larger-than-life founder

by Brendán Murphy

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How Go-to Brands integrate brand and innovation to unlock 5x the growth

by Taddy Hall & David Mayer

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How the pandemic provides unique opportunities for new leadership in travel

by David Mayer

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Prioritizing Innovation: A Q&A with Melissa Tischler

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The power of physical experiences to connect with customers

by Fabian Diaz & Clemens Schrenk

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What healthcare’s Go-to-Brands have in common

by Allen Gove, David Pianin and Howard Lapsley

感官视角

目标清晰的创新

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Supporting your customers through the coronavirus crisis

by Simon Glynn & Rick Wise

感官视角

首选品牌

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Four keys to onboarding excellence

作者：Dan Clay

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As customers begin to shop through voice assistants, what can brands do to stand out?

by David Mayer & Nick Harrison

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为了寻求创新：寻觅对的空白区

Taddy Hall & William Zheng

感官视角

重新发明还是巩固加强？

感官视角

Sensitive Technology

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The innovation of ‘huh?’

作者：Taddy Hall

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New York’s top agencies unite to take on climate change

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Forbes Innovation Leaders: Meet Chris Colborn — creator, builder and Lippincott CXO

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Incumbent banks: switch track and challenge back

by Cory Cruser

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The questions every growth-seeking CEO needs to answer

作者：Taddy Hall

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Beyond Uber: Creating the future of the car

作者：Dylan Stuart

感官视角

基于工作的创新