As a theme park fanatic, Alex is no stranger to ups and downs—on roller coasters, and in branding.
At Lippincott, he helps brands find their unique voices. With diverse experience from management consulting to running a food truck, Alex brings a quirky and passionate perspective to the voice team.
- When did you decide you wanted to be in this business? 为什么？
I had a creative side that was always…on the side. I studied marketing, but wrote for alt weeklies in my free time. I worked in consulting, but performed improv comedy nights and weekends. Brand voice meant I could bring together my business and creative backgrounds in an exciting way.
- Have you made any significant left turns, u-turns or corkscrews in life?
After my first full-time job (at Oliver Wyman) I ran a food truck for the better part of a year with a friend. The tangible nature of the work and constant human interaction made it a great experience. But after enough time, I was ready to move on and stop waking up at 5 AM (though my friend continued with the business!).
I've loved when a project has gone in a completely different direction than expected, when we thought the client would go with one type of voice, and they ended up choosing something entirely out of left field.
- If you weren’t in this profession, what would you be?
In theme park management. I used to think I wanted to run Six Flags and even interned at their corporate office while in college.
- For you, what makes Lippincott a special place to work?
The people here are great. Friendly and quirky and bright.
- Being a Lippincott’er means:
Working hard for high-profile brands. It can be demanding, but seeing your team's work "in the wild" is always rewarding.
BS in Economics from The Wharton School, University of Pennsylvania
Oliver Wyman, Consultant
Schmear It, Managing Partner