Alexandra Samet

I work with brilliant minds to tackle brand challenges of all shapes and sizes and devise really fun and cool solutions with our clients.

Coffee. The caffeinated kind.

I’d likely be a chef; there was a brief moment in college when I was ready to drop out and go to culinary school. Cooking is how I unwind, and I love pretending I’m on Chopped when I’m at home—making up new recipes from whatever is in my fridge at that moment.

Now that I’m based in Denver, I have swapped skyscrapers for mountains as my reference point for getting around. I am still awestruck by the mountain views and love being able to easily pop out for hikes on weekends. It’s a great way to clear my mind and come up with new ideas.

It’s probably a tie between two quotes I have learned from my niece and my friend’s kid (both around the age of 4): “You get what you get, so don‘t get upset.”And, “Inch by inch is a cinch. Mile by mile is a trial.”Both are great reminders to take life in stride—and keep the world in perspective.

In the school of true crime: take good notes—whether solving murders or convos with clients, family or renovation contractors—good documentation is the key to success.