George specializes in helping large-scale organizations use brand as a catalyst to drive change within their businesses.
A designer turned brand strategist, George finds his inspiration cycling through the streets of London and seeing the ever-changing diversity of people and things flash by.
- When did you decide you wanted to be in this business?
I’ve long been fascinated in what makes people and companies tick — the inner source of inspiration and strength that drives people to do what they do. Seeing the galvanizing effect our work can have — when helping clients act out their ambitions — reaffirms my belief in what we do.
- Which projects have been the most meaningful to you?
Helping 15 separate country businesses unite as one international network to roll out a new parcel delivery experience for thousands of shoppers across Europe.
- Who has influenced you most in your career?
Some of the amazing clients I’ve worked with — seeing their drive and energy and steering some of the world’s largest businesses through times of change.
- If you weren’t in this profession, what would you be?
A producer of BBC wildlife films, helping to uncover the amazing peculiarities of the natural world.
- What’s your happy place?
Disappearing for two hours to watch an independent movie in one of London’s fabulous art house cinemas.
B.A. (Hons), Central St. Martins College of Art and Design
Creative Strategist, Corporate Edge
Account Director, Firedog Design
Project Leader, The Design Laboratory