Jenifer began her career at Lippincott 15 years ago, as a design intern in college.
Over the following years, she’s led the charge on landmark design projects including Better Homes & Gardens, GLAAD and Bain Capital. Asked where she finds her inspiration: “Keeping my eyes open. I do some of my best thinking on the subway … it’s the best place to clear my mind and think.”
- Being a Lippincott’er means:
Being committed to delivering amazing, highly crafted and highly strategic work.
- If you weren’t in this profession, what would you be?
A chef. I love throwing dinner parties. I’d cook full-time if I had a second life.
- Since you began your career, what’s changed the most about the industry?
Branding used to be just about visual identity, and there were a lot of rules to follow. Now, branding needs to expand and breathe over time instead of staying rigid and consistent. It’s more challenging, but also more engaging.
Design, University of Cincinnati
Designer, Design Edge
Design Intern, Catapult Thinking