纽约
Sarah Tran
Senior Associate, Brand Strategy
Sarah brings her passion for art, writing and relationship-building to the strategy team where she helps brands understand the ins and outs of what their audience desires.
To her, working at Lippincott means thinking for fun—and being game for a healthy debate over the best snack in the office.
- Which projects have been the most meaningful to you and why?
All my pro bono clients: UN Women, BlackFem and The International Rescue Committee. The level of commitment by both team and client is unmatched when you are driving social impact.
- Who is your favorite artist? 为什么？
Sam Gilliam, a leading African American abstract artist. Unstructured, free-flowing, and colorful, his work is (at first glance) fairly antithetical to my overall aesthetic. But, it reminds me of a few key lessons: Boundaries are imagined, so they can be reimagined. There is freedom in relinquishing control. The medium is the message.
- When did you decide you wanted to be in this business? 为什么？
The business really chose me—I didn't even know it existed! But it was a perfect fit, as it merged my passions for art, writing and building relationships with people from every kind of background.
- Have you made any significant left turns, u-turns or corkscrews in life?
I went to school in DC to study pre-law and political science. But I soon realized that, unlike 99% of the student body, I very much did not want to be president. I opted for something more creative.
- What did school actually teach you?
To question your assumptions, even if it makes you uncomfortable.
- Where do you find your inspiration / source of creativity?
Flea markets and thrift stores. I love seeing people tell contemporary stories with old, well-loved materials.
- Who would you change places with for a day?
My dogs—for an unvarnished, non-judgmental perspective on human behavior. Plus, I'd finally get to catch up on sleep.
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教育
B.A. Political Science and Sociolinguistic Anthropology, The George Washington University
Work Experience
Global Consultant, Ogilvy Consulting
William Randolph Hearst Fellow, The Aspen InstituteConnect
