纽约
Tom Ajello
Senior Partner, Experience, Innovation & Engineering
A rare crossbreed of brand leader and digital entrepreneur, Tom has been trail-blazing what’s next at the intersection of creativity and technology for over 20 years.
With the belief that digital isn't merely an emerging technology or department—but a way of thinking, Tom has founded multiple companies, created some of the world's most recognizable products, worked with clients from Google to Delta Air Lines and has been featured in AdAge, Creativity Magazine's 30 under 30 list, Esquire and more.
- What's the digital platform of the future?
Big digital waves all begin with the same exact thing: Human attention moves, marketers follow. Today opportunities lie in all kinds of spaces big and small. Take text, for example. Brands aren't using it enough. Brand and innovation teams should be asking themselves, "What does a move into the primary mobile use case mean for the way we communicate?" and, "What does our brand look like and feel like in a text-driven world?" Instead, they're drafting RFPs for mobile strategy and mobile-first websites while potentially ignoring this magical use-case for conversational commerce.
- Where do you find your inspiration / source of creativity?
It’s definitely not within the four walls of an office building. My biggest inspiration is from all the people I get a chance to meet. Ideas are what’s generated with conversation, and that is the best inspiration.
- Do you have a mantra or a favorite quote?
Don't give up.
Digital-first thinkers see that every day, there is still infinite possibility and constant potential to invent something new.
- What’s changed the most about the industry?
Digital-first thinkers see that every day, there is still infinite possibility and constant potential to invent something new. This is something that keeps changing and growing in the brand and innovation world. That constant sense of momentum and exploration is, for me, incredibly captivating, and it's the thing that drives me.
- Who has influenced you most in your career? 但怎样才能做到这一点呢？
My kids. I'm constantly inspired by the products, services, experience and games that capture them. Every single one of our clients should be already thinking about how they will connect with Gen Z and Gen Alpha in the (near!) future. Selling them a car, a hamburger or a music subscription means creating confidence and trust through a whole different set of tools and experience models than most designers use today.
- Who do you most want to meet? What would you say to them?
Satoshi Nakamoto. Can I have those 20 BTC I lost?
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教育
B.A. Advertising and Communications, Marist College
Work Experience
Chief Creative & Digital Officer, Vivaldi
奖项
Emmys, Webbys, Cannes Lions, D&AD Pencils, ONE SHOW, EFFIES and SHORTYS
Career Achievements
Tom has been an advisor to start-ups; a regular speaker at events including SXSW, AMA and Cannes Lion; CES and MoMA have featured his work several times; and was featured on Creativity Magazine's 30 under 30 list and Advertising Age's "Who's who among digital independents."
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